7 BEST LANDING PAGE EXAMPLES YOU MUST SEE IN 2020
7 BEST LANDING PAGE EXAMPLES YOU MUST SEE IN 2020
Landing pages are very important elements in any Digital Marketing strategy. Capturing leads through these platforms is an essential process to generate new business relationships. Therefore, it is necessary to pay attention to their design and to the elements that guarantee the permanence of the user as long as possible in each one of them.
Which landing pages stand out in 2020 and for what reasons?
1. Wistia
This video hosting company for all types of businesses has one of the best landing pages today thanks to the following:
- Its design is simple and striking. Build confidence and using color consistently eliminates any distraction.
- The fields to record and send data are of sufficient size.
- The simplicity of the page reflects at the same time the professional and sober status of the brand.
In this way, Wistia has gained the attention of prospects looking for a free trial account. The effort has paid off, as they were included in Entrepreneur magazine's "Top Company Cultures" list , according to information from the Business Wire site.
2. Unbounce
Since they are in the business of marketing software to create landing pages, it would be illogical for yours not to stand out as one of the best. Indeed, the Unbounce landing page combines attractive colors and eye-catching formats with extensive information regarding the digital course they offer.
Additionally, they present their group of experts, as well as some of the leading companies that back them, such as Forbes , Moz and Contently . Thanks to these factors, the adequate capture of leads is practically guaranteed.
3. Muzzle
It is an application for Mac computers that silences all kinds of notifications that appear on the screen. Their landing page is minimalist, but offers straightforward information about the benefits of their system.
Muzzle even uses humor to attract customers, as its landing page clearly shows how its app blocks annoying messages, exemplifying the unpleasant thoughts that arise when interrupted by such notification windows.
Is it valid to be informal and even irreverent at times? In this case it has worked for them with great success, so you have to pay attention to their example.
4. Bankjoy
This institution offers mobile banking services for credit unions. Your landing page exactly reflects the spirit of the company: elegant and helpful. Although it is not overly informative, it kindly invites you to schedule a free demonstration of the various services they offer.
Its strategy to capture leads through this platform has benefited its operations in general: Bankjoy recently announced its commercial union with Payveris , who are experts in payment solutions for banking and credit companies.
5. Webprofits
The successful marketing company has one of the longest landing pages today. However, the perfect use of space to provide rich information to your prospects is quite noticeable.
Webprofits details on this page the various aspects in which it will help the lead to meet marketing objectives, such as SEO, content creation for social networks , email marketing and digital advertising, among many others.
In addition, your distinctions and credentials appear on your landing page to generate greater confidence in leads, who will most likely decide to explore more of your services after such extensive information.
6. H. Bloom
Since 2010 this company has been in charge of delivering flower arrangements at home at a fairly affordable cost for businesses and regular users. One of the reasons for its success is its landing page, which offers attractive high definition photos and a design that takes advantage of light and warm colors to create an atmosphere of total relaxation.
On this page the fields to send data are clear and visible, in addition to providing extra information before performing this action, such as costs, plans and steps to follow to choose the best arrangement.
7. Thumbtack
Finding someone to help with household chores has never been easier, thanks to this group of entrepreneurs. Its landing page is characterized by its simplicity since it contains only two search fields:
- The service you want to hire.
- Postal code of the area.
Just press the "Get Started" button to see the available options quickly. In addition, they have a mobile application for the convenience of users.
The various landing pages above are a good guide for content marketers looking for an optimal model. The objective is not to copy them, of course, but to observe in each one of them the elements that make them so attractive to visitors. An excellent landing page will be synonymous with loyal customers, without a doubt.